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Akwesasne Employment Resource Center
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Virtual Digital Marketing Training Series: Beginner's Guide to Search Engine Optimization

Feb 17 START: 9:30 AM ENDS: 11:00 AM

Summary of Training Series:

The Adirondack North Country Association (ANCA), the North Country Chamber of Commerce, and Workshop are pleased to offer a cost-effective, 8-week virtual training series that will help you and your business find and attract new customers by taking your digital marketing strategy to the next level!


  • One 1.5 hour class per week, from February 3, 2022 until March 31, 2022 (8 classes in total)
  • 9:30am-11am each week
    • no class the week of February 24th

WHERE: All classes will be held virtually


  • FREE for clients enrolled in ANCA’s Center for Pandemic Response (CPR)
    • To learn more about ANCA CPR and begin the enrollment process today (more information is below)
  • $75 for all other participants for the series
    • The total value of this program is $3,000!!

WHY: This training series is perfect for any business looking to learn more about

  • The differences (cost, reach, effectiveness) of digital marketing versus other platforms
  • Identifying your audience and how that impacts your digital marketing strategy
  • Developing, updating, and/or improving your website
  • Search Engine Optimization (SEO) and why it matters
  • And so much more!

The full class schedule and descriptions are below. All classes will be taught by the talented team at Workshop, a full-service marketing agency located in Lake Placid, NY.


February 17, 2022Beginner's Guide to Search Engine OptimizationIf people using search engines cannot find you, none of the rest of your work matters. The world of local and mobile-friendly search engine optimization is complex and ever-changing. By understanding the basics, even a small amount of SEO knowledge can make a big difference to your website’s visibility. Learn what search engine optimization is, why it matters.
March 3, 2022Content StrategyContent is the foundation of an online brand, and therefore a smart content strategy is absolutely necessary. Learn and discuss how to deliver personalized content, provide customers with a unified voice, and how to create unique customer experiences.
March 17, 2022Web Analytics What Is It, How Do I Get It, What Does It Mean?Better understand who is seeing and responding to your digital marketing strategy. Learn how to track results on various sites (web, social media) and what you should do based on those results.
March 24, 2022Pulling It All Together: Prioritizing and Budgeting Across Digital MediaNow that you have learned about different ways to create compelling, audience-oriented content it’s up to you to decide where to allocate your resources to make the most sense for your brand. Discover different ways to think about prioritizing Paid and “Owned” digital media channels and how to strategize, from available budget, to broader seasonality and industry/service niche considerations, to incorporating your value propositions and “calls-to-action” consistently.
March 31, 2022Expert Panel DiscussionThe instructors return, along with a couple of colleagues, to discuss the digital marketing industry, what you can do on you own, when to know to ask for help, clarify any topics and answer any additional questions.

How to Register:

If you would like assistance with registering for this training please complete the form below.

Page Links

ANCA Center for Pandemic Response (CPR)
Complete a CPR interest form to begin the no-cost, no-obligation ANCA CPR enrollment process today. Would your small business or nonprofit benefit from free and low-cost services to recover from COVID-19 disruptions and plan for the future? ANCA CPR is a team of partners working with businesses to develop individualized resilience plans through low- and no-cost webinars, work groups, individual consultation, and ongoing support. In addition to this digital marketing program, ANCA CPR may be able to help you with strategic planning, reducing energy and overhead costs, enhancing welcoming and belonging, transitioning your business to new ownership, and more! Learn more about ANCA CPR. ANCA CPR and this Virtual Digital Marketing Training are funded through the U.S. Department of Commerce’s Economic Development Administration (EDA) and The Mastercard Impact Fund, administered by The Mastercard Center for Inclusive Growth....view more

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