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Cultural Heritage Tourism Certificate Program

Nov 30

Summary of Event:

The American Indian Alaska Native Tourism Association (AIANTA), in partnership with the George Washington University (GWU) International Institute of Tourism Studies, has designed the Professional Certificate Program in Cultural Heritage Tourism. The online program brings together industry experts who help students explore the importance of including authentic Native American cultural experiences in their tourism planning.

The Professional Certificate in Cultural Heritage Tourism is open to individuals who would like to gain knowledge and skills needed to leverage tourism as an engine for economic development in native communities.

Thanks to NATIVE Act Funding, AIANTA is thrilled to offer complimentary registration support for up to 40 participants!

Individuals who have an interest in the cultural and economic impacts of tribal tourism within your community should apply. Individuals interested must be a Tribal/Native tourism professional or working in tribal tourism or cultural heritage program. Individuals must also be an enrolled member of a federally recognized tribe. For more information on eligibility requirements, please visit our website at www.aianta.org/cultural-heritage-certificate/ .

Requirements:

  • Designed to be flexible and meet the needs of busy individuals interested in professional development and career advancement, the Professional Certificate Program in Cultural Heritage Tourism is comprised of six online modules. One module is scheduled per week during two three-week blocks with a one week break between the two blocks.
  • Each week typically features a course lecture, a guest lecture and selected readings. Participants are also required to contribute to a chat-style forum with other classmates as well as complete a written assignment at the end of each course.
  • Upon successful completion of the six online modules, students will receive a certificate of completion from the George Washington University School of Business. This is a non-credit, non-degree program.

Course Schedule:

  • Intro to Cultural Heritage Tourism
    January 11-17, 2021
    This course begins with a tourism industry overview before examining how cultural heritage tourism can help to attract and engage visitors and drive economic development. The curriculum covers important considerations to help determine whether cultural heritage tourism is the ‘right fit’ for your community and includes case studies illuminating successes and challenges.
  • Tourism Resilience
    January 18-24, 2021
    This course will examine the impacts of COVID-19 on the tourism industry, including the shifting trends and operational requirements for consumer travel. Participants will learn the steps destinations and businesses can take to plan for reopening while maintaining the safety of their communities.
  • Tourism Planning & Management
    January 25-21, 2021
    This course provides tools that participants can use to engage their communities in cultural heritage tourism planning processes. These processes include assessing tourism potential, determining readiness, evaluating costs and benefits of development, and introducing local tourism management models.
  • Community-Based Tourism Product Development
    February 8-14, 2021
    This course will introduce multiple strategies communities can utilize to promote cultural heritage product development by the public and private sectors. It will also cover individual business planning, including using data to design and develop cultural heritage tourism products.
  • Tourism Marketing
    February 15-21, 2021
    This course introduces the travel trade landscape, and the strategic role that marketing plays in tourism development. Participants will learn basic promotional techniques, with an emphasis on social media, that can help to effectively sell a new or existing tourism product or destination
  • Workforce Development
    February 22-28, 2021
    Outstanding customer service is the sign of a thriving tourism workforce. This course examines both sides of the workforce equation: developing training and management in the tourism sector and creating a customer service culture that sets your community apart.

Location:

  • Virtual Course

Cost:

  • Program Fees: AIANTA Members - $2,725.00 / Non AIANTA Members - $2,775.00.
    To register for the Professional Certificate Program in Cultural Heritage Tourism, please register here..
  • Free course up to 40 people - Thanks to NATIVE Act Funding, AIANTA is thrilled to offer complimentary registration support for up to 40 participants!

Registration:

  • To register please click on the link below.
  • Deadline to apply: November 30, 2020

Other Information:

If you would like assistance in registering for this course please fill out the form below.

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Application for Complimentary Placement in the Certificate Program

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